From Clicks to Clients

Helping Service Businesses Get Found and Get Hired With Google Ads

Running a service business is hard enough without worrying about wasted ad spend. We build Google Ads campaigns that put your business in front of the right people, the ones already looking for a service like yours, and turn that attention into actual clients.

years of experience

about us

Nine Years of Google Ads Experience

We’ve spent the better part of a decade managing Google Ads campaigns across all sorts of industries and business types. That means we’ve seen what works, what doesn’t, and how to figure out what’ll work for your specific business. Let’s talk about getting your ads working harder for you.

“The road to success is always under construction.”

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Our Experience

Ad Campaigns That Actually Perform

We focus on making your Google Ads budget work harder. That means getting your ads in front of the right people, not just any people, so the leads coming through are ones you actually want to follow up on.

The goal is simple: spend less time sorting through low-quality inquiries and more time working with clients who are a good fit for your business.

Here are just some of the industries we’ve served:

Therapy Clinics (Physio, Speech, Occupational…)
Laser Clinics (Tattoo Removal, Skin Care)
Home Services (Electricians, HVAC, Builders, Painters)
Real Estate & Law Firms
Podiatry, Jiu Jitsu, Hotels, and More

Our Services

What We Do

We offer a range of Google Ads services to help your business get more out of its ad spend, from building new campaigns from scratch to fine-tuning existing ones that aren’t pulling their weight.

Google Ads Setup

Our Google Ads setup gets your account off to a strong start. We find the best keywords, set up your campaigns strategically, and make sure we can track every ad’s success. This way, you get ads that work hard for your business right from the start.

Google Ads Management

We keep a close watch on your campaigns, fine-tuning and experimenting regularly to ensure your advertising budget is spent wisely. We’re maximizing your return on investment by continually improving your ads’ performance.

Google Ads Audit

Our audits are designed for those with existing campaigns that aren’t meeting expectations. We’ll carefully review your account to find any inefficiencies and pinpoint areas for improvement, setting the stage for better results.

Our Results

Maximizing Returns: Our Clients’ Triumphs

With a strategic approach and never-ending optimization, we regularly deliver campaigns that yield a 400% or higher return on ad spend.

You can see some of our results in the video or by clicking the button below.

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FAQ

do you have a question?

Whether you’re new to Google Ads or looking to enhance your existing campaigns, we understand that you may have questions about how we can help achieve your marketing goals. Here, you’ll find detailed responses to frequently asked questions to give you confidence in our approach to managing your Google Ads effectively.

If you have any additional questions or need further clarification, don’t hesitate to reach out to us.

To get started, we would need access to your existing Google Ads account (if you have one) and your Google Tag Manager account. If you don’t have a Tag Manager account, we can create one for you or help you create one yourself.

We’ll also need a clear understanding of your business goals, target audience, budget, and any historical performance data available. You’ll receive a questionnaire before we get started so we can get all the necessary information.

The key metrics we focus on to measure the success of lead generation or sale-focused campaigns include Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). These specific metrics tell us if the campaigns we’ve set up bring actual profit to the company in the form of new leads or sales.

Results can often be seen within days of launching a Google Ads campaign. However, it typically takes several weeks to gather enough data to optimize and refine the strategy for maximum effectiveness. The timeline can vary based on factors like the competitiveness of the industry and the budget allocated. It’s important to set realistic expectations and give the campaign time to mature, allowing for data-driven decisions to enhance performance over time.

Yes, we’ll provide regular, detailed reports on your campaign’s performance. These reports will include key metrics, insights, and optimizations made, as well as recommendations for further improvements. Reports will be provided on a monthly basis and we’ll always be available for any questions over email.

Absolutely, tracking conversions is a critical component of any Google Ads campaign. Our Google Ads service includes the implementation of conversion tracking to ensure we accurately measure the actions that matter most to your business, such as form submissions, phone calls, or online sales.

testimonials

What clients says about us

Find out why our clients consider us a pivotal part of their success in the digital advertising space.

“I met Monika in a Facebook marketing group. At the time we were managing campaigns internally with varying degrees of success in very competitive niches. After having too many issues, we had actually considered pulling Google Ads from our offered services. I then met Monika, and we began to work through and iron out the issues together. We turned the accounts around, and I have found Monika to be conscientious, responsive, and reasonable. We now actually perform as good or better in our PPC campaigns than we do our other verticals, and I have no hesitation in recommending Monika to anyone in this capacity.”

Mike Anderson

The Lead Factory Marketing

“We had the pleasure of working with Monika for two years on several Google Ads accounts. Monika is an industry-leading expert in Google Ads for both lead generation (B2B & B2C) and eCommerce, across Search, Display and Shopping. Her work on every account was exemplary, and the results we were able to achieve for our clients were outstanding. We couldn’t recommend Monika more highly!”

Mitchell King

Startd

“Monika and Mao Marketing have done an incredible job in working with us to bring exceptional results to our clients. Their PPC knowledge is strong and they work independently to consistently test new ways of improving the performance of the accounts. I never have to worry about work getting done on time because they’re so reliable and are great communicators. I would highly recommend Mao Marketing to any agency looking to outsource the highest quality management of their Google and Microsoft campaigns.”